Will the 2023 Toyota Crown be the ICE 'lift-up sedan' that succeeds? (2022)

Will the 2023 Toyota Crown be the ICE 'lift-up sedan' that succeeds? (1)

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Toyota calls our 2023 Crown a "lift-up sedan." The coinage reminds us that the bard’s line, "A rose by any other name," works in the other direction, too. That is, the duck-billed platypus and red-lipped batfish would look just as awkward if they were named Archangel and Jennifer. The question is, will this lift-up sedan look sweeter or less awkward to the American market than similar vehicles that have preceded it? Can the 2023 Toyota Crown triumph where, so far, in the internal-combustion segment, buyers haven’t taken to body styles that splice the sedan and crossover segments?

Admittedly, the sample size is small. The Honda Accord Crosstour gets called up as the go-to comparator. Toyota distances the two by noting the Honda was designed to be a practical crossover with a hatchback, the Crown is a premium sedan with a trunk.There was BMW’s Grand Turismo range – definitely sedan(ish), definitely premium, definitely short-lived. We could shoehorn the Acura ZDX here, having approached this segment black hole from the other side as a lowered crossover coupe instead of an elevated sedan. It, too, got sucked into the singularity. Challengers: 0. Quick oblivion: 3.

(Video) 2023 Toyota Crown Overview | Toyota

In the past 27 years, Toyota’s taken three big shots at blending established vehicle segments. The first was the 1994 Recreational Active Vehicle with 4 Wheel Drive, more commonly known as the RAV4. On sale here since the 1996 model year, relentless market ardor made it the fourth-best-selling vehicle in the U.S. in 2021. The marketing brief couldn’t have been simpler: An SUV that drives like a car. Even more important: There was no mistaking what it was; it looked like an SUV.

Will the 2023 Toyota Crown be the ICE 'lift-up sedan' that succeeds? (2)

Thirteen years later, the second shot was the 2009 Toyota Venza, which split the difference between the RAV4 minivan and a Camry wagon. Toyota touted it as mixing the "styling and comfort of a passenger car with the flexibility of a sport utility vehicle." In-house marketers tagged it with, "You’re more than one thing. So is Venza." But reviewers couldn’t come to a consensus on what that one thing was – a tough fate in a classification-obsessed world. I liked everything about the Venza. But its fulsome utility couldn’t break through the anonymous styling, marketing fugue, and the fact that it cost about the same as the clearly-an-SUV Toyota Highlander. In 10 years on sale in the U.S., the Venza sold about as many units as the RAV4 did in 2014.

Fourteen years later, the Crown marks Toyota’s third shot down the gap. Don Johnson, product manager at Toyota Product Education, told us we’re getting this body style out of the four new Crown variants because "Toyota will not abandon the sedan market," clarifying that Toyota does consider this a sedan. Well, Toyota USA does; Toyota Japan’s English language press materials refer to this body as a crossover. The cynical take would be that if an automaker is going to cling to the sedan segment in the U.S., that automaker will need something like a crossover to do it.

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The idea of a little lift, Johnson told us, was to “Give people leaving the sedan market a reason to stay, a chance to get what they want from a sedan and a crossover.” With the former, that means more dynamic handling. With the latter, that means higher sight lines and easier ingress and egress. And again that trunk, which buyers are expected to read as a noteworthy difference from previous, similar vehicles.

There’s subtext here as well, in that Toyota isn’t trying to keep Avalon buyers. Ash Hack, vehicle series manager in Toyota Vehicle Marketing and Communications, told us, "The Avalon’s median [buyer] age was 66. The Crown is shooting at [the age bracket] 35-59 with a $125,000 median income." That’s the tip of the Boomer tail, all of a more affluent Gen X, and a chunk of Gen Y who will appreciate the Crown’s "bold and striking innovation for the model and class," as Toyota PR told us.

Volvo and Subaru have made hay with ICE-powered lifted wagons. So far, though, U.S. buyers have only excused electric sedan-CUV hybrids. Even then, we’re talking about vehicles that clearly look like crossovers smushed to sedan height. The Crown matches the ground clearance of the outgoing Avalon. The ground clearances of the Chevrolet Bolt EUV, Volkswagen ID.4, Kia EV6, and Polestar 2 are a mere 0.2 inch to 1.5 inches higher than the Avalon. But their roof heights are four to eight inches higher and they have hatchbacks, so they’re crossovers as far as buyers are concerned. Seems shoppers will ignore blurry details for a quick, familiar answer to, "What is it?"

So there’s no doubt the Crown's a bold move in the class – if it even has a class – and that it ups Toyota’s hybrid game. The company’s waiting until closer to media drives to give up details on tech like the rear axle motors, driving modes, stiffer springs, and the electronically controlled braking system. But we know the Crown represents the first time Toyota’s tuned a hybrid system for dynamic rewards and paired it with a traditional automatic transmission in a passenger car. Going further to fulfill the Crown’s tech legacy, engineers developed the multi-plate wet start clutch to replace the usual torque converter and provide better in-gear punch.

Since this is an opinion piece, I can say I’d give the Crown a better chance of making a market impact if it were prettier and/or electric. The car does look better in person, and the monotone color is the way to go for the less bold among us. The bi-tone paint job carves out the sedan’s details in less elegant ways than I’d prefer. And no matter the color, it’s hard to unsee the Nissan Maxima-esque lines in the rear three-quarter once detected.

The unexpected shape contains unexpected decisions throughout. The nickel-metal hydride battery sounds like a throwback. Toyota said that choice "was about the availability of components for mass production. But there have been efficiency gains with Ni-MH, so the type works for right now. Of course, the writing’s on the wall." That’s perhaps more subtext, Toyota deciding it didn’t want to worry about lithium-ion battery materials for even the Crown’s small pack. Whither our electric vehicle future. …

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Other intrigues include the manual prop used to hold up the curt hood; the Avalon comes with two hydraulic struts. We were told, "Owners don’t really lift the hoods anymore." Hack described the Crown at speed as "Ultra quiet – the goal was to make it as quiet as possible inside." Standing outside, though, the Hybrid Max powertrain on the performance-oriented Platinum trim makes the same dreary buzz as a frugal Toyota hybrid minus the frugality.

Inside, the most upscale interior available is Softex synthetic leather trim with perforated leather inserts in the seats, standard on the Limited and the Platinum. Only the mid-grade Limited gets the choice of an interior color other than black, with Macadamia and Chestnut/Black on the menu. Considering Toyota has Lexus to protect, and our suspicion that the Crown’s MSRP won’t be far off the Lexus ES, the Crown’s cabin is … fine. We daresay we might end up thinking the Avalon Limited cabin – offering three shades of premium, genuine leather – is nicer.

Having recently become a judge for the World Car of the Year Awards, I look forward to getting the answers and comparing the Crown to both the Avalon it replaces and the competition. So far, without having driven it, I don’t see the Crown as the model to escape the hex on this mashup category, feeling less RAV4 and more Venza: The Sequel. But who knows; I might have said the same about the platypus and batfish if I were a biologist, and we see how that turned out.

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Will the 2023 Toyota Crown be the ICE 'lift-up sedan' that succeeds? (3)

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FAQs

Will there be a new Toyota Crown? ›

The 2023 Toyota Crown will arrive in our new Toyota inventory with a premium range of colors and trims to explore. As of our writing, the confirmed Toyota Crown trim levels include: 2023 Toyota Crown XLE. 2023 Toyota Crown Limited.

How much is a 2023 Toyota Crown? ›

2023 Toyota Crown Pricing

We expect the 2023 Toyota Crown to start at around $40,000 for the XLE version. The mid-level Limited should be roughly $44K. And set aside $48K or thereabouts for the range-topping Platinum model. There's really nothing else like the 2023 Crown full-size hybrid sedan.

Will Toyota Crown ever come to US? ›

Toyota will bring the Crown to the US in three grades—XLE, Limited and Platinum—with the choice of two different hybrid powertrains: HYBRID MAX (exclusive to Platinum) or the fourth-generation Toyota Hybrid System (THS).

Is Toyota Crown a full-size sedan? ›

Toyota introduces the '23 Crown, a fullsize 4-door sedan offering standard all-wheel drive and a choice of two hybrid powertrains, to the U.S. market where earlier generations of the Crown were sold from 1958-72. The Crown's CUV-like ride height – it sits nearly 4.0 ins.

Which Toyota Crown is coming to the US? ›

Toyota Crown Returns to the US with Bold Style and New Hybrid Max Powertrain. AUSTIN, Texas (July 15, 2022) – With a striking debut, Toyota is reimagining the full-size sedan with the all-new 2023 Toyota Crown.

Is the 2023 Toyota Crown coming to America? ›

The Crown will be a new addition to Toyota's U.S. lineup. We expect to see the Crown on sale by the end of 2022 or in early 2023.

Is Toyota Crown a reliable car? ›

The Toyota Crown is historically a reliable car with no major long term problems reported. However with the introduction of new technologies there is an added layer of complexity. Most faults with the 2010 Toyota Crown require a specialized diagnostics machine and a skilled technician to troubleshoot.

Is the Toyota Crown replacing the Avalon? ›

The Crown nameplate, which has existed in Japan since the 1950s, will now appear in the U.S. on a new hybrid sedan with standard AWD and up to 340 horsepower.

Is Toyota Crown same as Lexus? ›

The Crown has also been partially succeeded in export markets by its closely related sibling, the Lexus GS, which since its debut in 1991 as the Toyota Aristo has always shared the Crown's platform and powertrain options.
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Toyota Crown
RelatedToyota Crown Majesta (1991–2020) Lexus GS (1991–2011)
Chronology
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Will the Toyota Crown be electric? ›

The company unveiled not one but four all-new Toyota Crown models on July 15, 2022, two of which looked certainly like the first-ever Toyota Crown Electric models.
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21 Jul 2022

Why is the Toyota Crown not sold in the US? ›

The first-generation Crown was actually yanked from the U.S. because it was too slow to keep up with interstate speeds, but Toyota did trademark the Crown name in the US in early 2021, so there's further evidence to back up that we'll be seeing a return of the badge for the first time in more than 60 years.

What is a lift up sedan Toyota? ›

Toyota says it features a “lift-up” style, which might help sway folks into a sedan. The new Crown rides four inches higher than the Camry and should give drivers the higher seating position they crave from crossovers and SUVs.

Is Toyota Crown same as Avalon? ›

Toyota is ridding the U.S. market of the Avalon full-size sedan and bringing to market the 2023 Toyota Crown car. But, the company is clear, one is not a replacement for the other.

Where will the Toyota Crown be manufactured? ›

Toyota last sold a car called the Crown here in 1972, but the nameplate has remained on the lineup in Japan and elsewhere. Toyota will build the Crown un Japan. It produced the Avalon in Georgetown, Kentucky.

Why is Toyota getting rid of the Avalon? ›

The large sedan class has fallen by the wayside as American families have moved en masse into crossovers, and the once-dominant segment now consists of only three entrants — the Toyota Avalon and the Chrysler 300/Dodge Charger twins. And Toyota has already confirmed that the Avalon is kaput after 2022.

What colors will the Toyota Crown come in? ›

In addition to the Bronze Age bi-tone, the new Toyota Crown Platinum has five other exterior color options: Oxygen White, Black, Supersonic Red, Heavy Metal, and Magnetic Gray Metallic.

How much horsepower does a Toyota Crown have? ›

Toyota's oldest nameplate returns to the States as a perplexing hybrid sedan with tall, crossoverlike proportions and a 340-horsepower Hybrid Max powertrain option.

Does Toyota Crown have a sunroof? ›

As you'd expect for a luxury sedan, the new Crown has a sunroof, 8-way power-adjustable electric front seats and an optional JBL 11-speaker sound system.

Is the Toyota Crown bigger than Avalon? ›

While it may look like a liftback, the 2023 Toyota Crown features a trunk. Size-wise, at 194 inches the Crown is two inches shorter than the Avalon, with nearly identical width and wheelbase measurements (72.4 and 112.2 inches, respectively). But it's taller, 60.6 inches compared with the Avalon's 57 inches.

How much will the Toyota Crown sell for? ›

The 2023 Toyota Crown is expected to go on sale later this fall. Pricing for the sedan hasn't been announced yet, but the vehicle should start at roughly $40,000. The 2023 Toyota Crown will compete against the Honda Accord Hybrid, Hyundai Sonata Hybrid, BMW 3-Series Hybrid, Volvo S60 Recharge, and Toyota Camry Hybrid.

Is Toyota Crown a V6 engine? ›

Toyota Crown XV (S220) 3.5 V6 (359 Hp) Hybrid Automatic 2018, 2019, 2020, 2021, 2022 Specs. 300 Nm 221.27 lb. -ft. 299 Hp @ 6600 rpm.

How much fuel does a Toyota Crown use? ›

OVERVIEW
GENERAL INFORMATION
Fuel Tank Capacity18.4 US gallons 15.3 UK gallons 70 L
TOYOTA CROWN 2.5 ROYAL SALOON ENGINE TECHNICAL DATA
Engine Code1JZ-FSE
Maximum Power - Output - Horsepower202.7 PS or 200 bhp or 149.1 kW
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Is Toyota Crown a sport car? ›

The red one is called Crown Sport, but rather than being a sports car as its name suggests, it's essentially a more compact crossover with a tailgate instead of the larger model's trunk lid.
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Toyota Crown Sport, Sedan, Estate.
CategoryOfficial
Body StyleSedan
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15 Jul 2022

What is the difference between a Toyota Crown Royal Saloon and Toyota Crown Athlete? ›

Crown Royal Saloon & Crown Athlete

The Crown Royal Saloon series features a V6 3.0-liter and a V6 2.5-liter engine, while the Crown Athlete series offers a V6 3.5-liter and a V6 2.5-liter engine.

What car is the Toyota Crown replacing? ›

First Look: The 2023 Toyota Crown Is A Quirky, Crossover-ish Sedan That's Replacing The Avalon. The sedan landscape has changed dramatically as a number of automakers have trimmed their lineup, while Buick and Ford have exited the segment altogether.

Will Toyota make the Avalon in 2023? ›

After eliminating the Avalon in Canada for 2022, Toyota will do the same in the U.S. for 2023. That makes perfect sense—consumers no longer seem to care about conventional full-size sedans.

What is the future of the Toyota Avalon? ›

Toyota will stop producing the Avalon after the model year 2022 as officially reported by Toyota. The fifth-gen model will be produced by the end of August 2022 in Georgetown, Kentucky where it was originally born and produced since its introduction.

Is the Toyota Crown a Lexus GS? ›

For all intents and purposes, this Toyota is already a Lexus underneath the sheet metal. Not to discount the additional development required, but the Crown offers a basic shell that could be used for a next-generation Lexus GS.

Can you import a Toyota Crown? ›

Yes. The Toyota Crown is legal for import to the US.

What engine is in a Toyota Crown? ›

Under the hood is a turbocharged 2.4-liter inline-four engine, also supplemented by an electric motor but connected to a six-speed automatic transmission.

Is the 2023 Toyota Crown a plug in hybrid? ›

When Toyota unveiled the 2023 Toyota Crown a few months ago, the Crown only debuted with hybrid powertrains.

Is Toyota Crown hybrid? ›

Toyota Crown Platinum's all-new Hybrid MAX powertrain delivers up to 340 horsepower—with instant torque. And XLE and Limited's remarkably efficient hybrid engine has a manufacturer-estimated 38 mpg combined rating.

Does Toyota Crown come in a hybrid? ›

Welcome a daring new Toyota Crown

Our 4th Gen Toyota Hybrid System delivers powerful performance without sacrificing fuel efficiency. While the first-ever HYBRID MAX 340 net horsepower electrified powertrain is built for high performance with truly spirited driving dynamics.

How big is the Toyota Crown? ›

The new Crown rides on Toyota's TNGA-K platform, which it shares with the Camry, RAV4, Sienna, and Venza. At 60.6 inches, the car is almost four inches taller than a Camry; it is 194 inches long overall.

Is Toyota Crown a SUV? ›

Crown (Estate Type)

The point is, this upcoming Crown variant is an attractive take on the type of vehicle Toyota thinks full-size sedan customers are clamoring for. Go figure, it's an SUV. We see some elements of the Venza hybrid crossover in the tail, plus a sleek take on the new Crown's nose.

Is an Avalon bigger than a Camry? ›

The full-size Avalon is larger than the midsize Camry. Here are its exterior dimensions in inches: Height: 56.5. Width: 72.8.

Will Toyota Crown be sold in UK? ›

Toyota isn't bringing the new Crown in the UK, as it reckons our luxury saloon market is already served well enough by Lexus. However, saloon versions of the car will be sold in the US.

Is Toyota Crown still in production? ›

In North America, the first through fourth generations were offered from 1958 through 1972, being replaced by the Corona Mark II. The Crown nameplate returned to the North American market in 2022, when the sixteenth-generation model was released.
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Toyota Crown
ManufacturerToyota
Production1955–present
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Is the Toyota Crown replacing the Avalon? ›

The Crown nameplate, which has existed in Japan since the 1950s, will now appear in the U.S. on a new hybrid sedan with standard AWD and up to 340 horsepower.

How much is a 2021 Crown? ›

Both work in conjunction with an electric motor and nickel-metal hydride or lithium-ion battery. The 2021 Toyota Crown starts at 4,899,000 yen in Japan or around $47,000 with the current exchange rates.
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Goodbye, split-screen. Hello, tactile knobs.
CategoryFacelift Official
MakeToyota
2 Nov 2020

Where will the Toyota Crown be built? ›

Designed and built and in Japan, the U.S.-model Crown won't have the Maserati-esque front grille badge seen on global models.

Where is the Toyota Crown sold? ›

Until now, Toyota has sold Crown cars almost exclusively in Japan. The CEO added that Toyota Motor Corp. will be aiming for 200,000 vehicles of the new Crown line-up in annual global sales. “I would be more than happy if we could help restore vitality to Japan by making the Crown a Japanese car loved round the world.

Is the Toyota Crown coming to Europe? ›

No, that honor goes to the new lineup of Crown-badged, premium Toyota models introduced simultaneously for global markets. In addition to the lifted Crown sedan we're getting here in America, Japan and Europe also are getting a conventional sedan version, a sport wagon model, and a traditional SUV.

Is Toyota Crown same as Avalon? ›

Toyota is ridding the U.S. market of the Avalon full-size sedan and bringing to market the 2023 Toyota Crown car. But, the company is clear, one is not a replacement for the other.

Will the Toyota Crown be electric? ›

The company unveiled not one but four all-new Toyota Crown models on July 15, 2022, two of which looked certainly like the first-ever Toyota Crown Electric models.
...
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21 Jul 2022

Are Toyota Crowns reliable? ›

But are these engines reliable? Yes. Some will say that they are unreliable due to the high fuel consumption, as a Toyota Crown will average below 13mpg. But this is nothing that should trouble you when you have a JDM luxury sedan.

Why is Toyota getting rid of the Avalon? ›

The large sedan class has fallen by the wayside as American families have moved en masse into crossovers, and the once-dominant segment now consists of only three entrants — the Toyota Avalon and the Chrysler 300/Dodge Charger twins. And Toyota has already confirmed that the Avalon is kaput after 2022.

Is the Toyota Crown bigger than Toyota Avalon? ›

The Crown's length is two inches shorter than the outgoing Avalon. Width and wheelbase are within an inch of the Avalon. The major difference will be height: the Crown will be about 3.6 inches taller. XLE and Limited trim Crowns use the so-called Toyota Hybrid System (THS) engine.

What car is the Toyota Crown replacing? ›

First Look: The 2023 Toyota Crown Is A Quirky, Crossover-ish Sedan That's Replacing The Avalon. The sedan landscape has changed dramatically as a number of automakers have trimmed their lineup, while Buick and Ford have exited the segment altogether.

What engine is in a Toyota Crown? ›

Under the hood is a turbocharged 2.4-liter inline-four engine, also supplemented by an electric motor but connected to a six-speed automatic transmission.

What is Toyota flagship car? ›

The Toyota Century (Japanese: トヨタ・センチュリー, Hepburn: Toyota Senchurī) is a limousine produced mainly for the Japanese market, serving as Toyota's flagship car within Japan; globally the unrelated Lexus LS series is Toyota's flagship luxury model.

Does Toyota Crown has a sunroof? ›

Toyota Crown does not have a sunroof.

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