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- Analytics for beginnersMigrate from UA to GA4Manage accounts, properties, and usersManage dataUnderstand reportsGoogle Ads and attributionAudiences and remarketingIntegrations
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- Analytics for beginners
The value of digital analyticsHow Google Analytics 4 worksHow Google Analytics is organizedStructure your Analytics accountSet up Analytics for a website and/or appSet up data collection for an appConfirm data is being collected in AnalyticsHow to navigate AnalyticsAbout eventsSet up and manage conversion eventsGet started with reportsLink Google Ads and AnalyticsGet started with AdvertisingGoogle Analytics 4 training and support
- Migrate from UA to GA4
Introducing Google Analytics 4 (GA4)Universal Analytics versus Google Analytics 4 dataHow to check property typeAbout connected site tagsMake the switch to Google Analytics 4 (Migration guide)Common mistakes with tag setupConfirm data is being collected in AnalyticsSet up data collection for an appHow to navigate AnalyticsEvents in Google Analytics 4 vs Universal AnalyticsGoogle Analytics 4 training and support
- Manage accounts, properties, and users
How Google Analytics is organizedCreate an organizationSwitch between accounts and propertiesStructure your Analytics accountEdit / delete accounts, properties, and data streamsMove a propertyDelete / restore accounts and propertiesAccess and data-restriction managementAdd, edit, and delete users and user groupsUniversal Analytics view-related features in Google Analytics 4 propertiesView the history of account/property changes
- Manage data
About eventsUniversal Analytics versus Google Analytics 4 dataMonitor events in debug modeAbout modeled conversionsSet up and manage conversion eventsSet up cross-domain measurementIdentify unwanted referralsFilter, report on, or restrict access to data subsetsData retentionData-deletion requestsAbout Data Import
- Understand reports
Get started with reportsData freshnessGet started with ExplorationsReporting identityAnalytics Insights
- Google Ads and attribution
Link Google Ads and AnalyticsAdvertising snapshot reportGet started with AdvertisingAbout attribution and attribution modelingSelect attribution settingsConversion paths reportModel comparison reportGoogle Ads links migration toolGoal and conversion migration guide
- Audiences and remarketing
Create, edit, and archive audiencesAudiences migration guideSuggested audiencesAudience triggersPredictive metricsPredictive audiencesEnable remarketing with Google Analytics dataActivate Google signals for Google Analytics 4 propertiesRemarketing lists for search ads
- Integrations
Link Google Ads and AnalyticsBigQuery Export integrationAnalytics Search Ads 360 integrationFirebase integrationSearch Console integrationGoogle Merchant Center integrationGoogle Ad Manager integrationSalesforce Marketing Cloud reporting integration
- Glossary
- [GA4] In-app purchase
In-app purchases (IAP) are digital content or features that you can sell in a mobile app through Google Play or Apple App Store so your app doesn't have to process financial transactions. Examples of IAPs include subscription-based content orspecial game pieces. Analytics shows in-app purchases in the In-app purchases report.
The following is an example of an IAP through Google Play:
![[GA4] In-app purchase - Analytics Help (1)](https://i0.wp.com/storage.googleapis.com/support-kms-prod/bdLvqAYYKDFjHvgKXGl8EDbHTjdDJyDVJDCC "[GA4] In-app purchase - Analytics Help (1)")
Learn more about in-app purchases throughGoogle PlayorApple App Store.
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![[GA4] In-app purchase - Analytics Help (2024)](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8/h8AAvMB+NzmkbcAAAAASUVORK5CYII=)